4. Who would be the target audience for your media product

Audience profile + Why?

We decided on going for a somewhat even split between the genders, although a slight edge on male because they tend to prefer horror films at least usually. However, the audience which we target won't be the most manly men, rather it would be those who are comfortable in liking unisex items. We chose the age because that would cover a young adult audience which fits with the audience of fellow horror comedies and also the cast. It is a lucrative age barrier to access, as those that are this age have the money and freedom to go to cinemas often, and are the age which allows them to get into every single rated film, plus they only really have to follow school days, as they at the most would have only part time jobs. Their interests and hobbies simply fit with the generic teenage ones because we wished to cover the largest base we could with ours. This would mean that they would be avid cinema goers, and would often go clubbing or to parties. They would spend time with one another, and would play games at home, possibly against one another. At the most they would drink in moderation, except at parties, and not smoke much. Of course, they would all be in somewhat later stages of education, so they would have somewhat more time and feel the need to go to the cinema to make a change in life from their day to day working on school stuff, hence they would visit a lot. This is why we also targeted the middle class above all else because they would have the money spare, however we also target the lower classes because the film, at least the location, has somewhat of a charm in which they would like, seeing as it is fairly gritty. The upper classes however wouldn't be interested, as it doesn't fit with any interests which they may have. Of course, the clothes show they are fashionable because they are somewhat smarter teenagers, fitting more into the hipster subculture, and the income fits with this too. How we targeted fashionable teenagers is by making our characters be somewhat fashionable, even the zombie, with both the stars wearing leather jacket and seemingly caring about their appearance. This is because we want the audience to relate to the characters, so there is a connection and they therefore feel empathy or the main characters, and somewhat to the zombie, as it is clear this is a recent dystopia above anything else, hence the characters are relatable to a degree.